July 25, 2011
“It is noteworthy when the design of an experience is so compelling that you feel wonder and delight. When designed right it feels totally natural, some might even say it is truly ‘intuitive.’ No training is needed, no set-up, no break in flow, the tool fits seamlessly, improving without disrupting your experience; it’s like a little bit of magic.”
Stefan Klocek, Principal Interaction Designer at Cooper
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