Design Feast Series: Designer’s Quest(ionnaire)

Chris Beltramini

Creative Director

Primary design concentration:

Conceptual Layout/User-Centric Design

Most preferred tool for designing:

Dreamweaver/Photoshop

1. How and why did you choose to become a designer?

I always had an artistic eye, so I felt that maybe harnessing that skill may be something that would work out later in my life. So far, so good.

2. Challenges you encounter as a designer and how do you deal with them?

Hitting a plateau. Your skills in your job will only take you so far; and unfortunately, most employers are not looking to help further your design skills.

3. Your definition of an “elegant solution,” that is, good design?

My definition will differ from most, as I can separate myself from a sexy design very easily if it’s not usable. I’d rather have less pop and more searchability and ease of use.

4. From skills to values, what makes a designer successful?

The ability to listen and capture. Translation of requirements is key to success.

As for the skills behind that philosophy, a designer should understand the fundamentals of drawing, layout, typography, photography, and colour. Depending on your field it may also be useful to know about painting, fabrics, screenprinting, sculpting, film ... the list goes on.

5. How do you stay motivated and grow personally and professionally as a designer?

Very difficult. I have a pretty busy schedule after work, so reading a good design book or moonlighting helps keep me sharp ... tired, but sharp.

6. For those aspiring to become a designer, whatever the discipline,what is your advice?

Find a different career path, LOL ... All seriousness, research and a good visual eye for details is going to make you successful in the creative space.

7. What is your quest in design?

My quest is to someday oversee a large group and be a mentor to help guide designers to a more successful career path in design. I really do love it, but helping others is really where I feel that my strengths lie.

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