Design Feast Series: Quotes

“I was with a friend the other day who is planning to build an awesome new service that I would use and pay for—it solves a real problem, it scales, the market is right for it. I desperately want him to prototype that service—I want him to see where his thinking is off, how some user/testers will actually use it, how web technology can’t scale to this problem. I want him to know where he is right and wrong in his thinking.

This step—the expression step—is just that, a step. It’s interim, it’s likely to never see the light of day. But it is the most important, and the hardest one.

Because it takes something limitless and subjects it to real life constraints, the point between idea and execution can last a lifetime. But without moving onto the expression, there is nothing.”

Andrew Weissman, Founder and Chief Operating Officer of betaworks