April 5, 2011
“Creative Director Michael Cina of Cina Associates: “Bad design is not knowing why you do what you do and the history behind it. Bad design does not move you.
Here are more thoughts. There is a difference between illustration and design. Design is not art. Design involves a client of some form. Great design takes risks. Great design understands color, form, imagery, and typography. Great design uses composition/layout and implements hierarchy. Great design uses negative and white space well.””
Michael Cina, Creative Director at Cina Associates
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