March 5, 2009
“So brand-building, whether for individuals or brands, depends on increasing the value you deliver and how you do it. Your brand is not the perception you want to create; it’s the reality of who you are. It’s not the way to get noticed; it’s what you do on a daily basis. It’s not about being different for the sake of being different; it’s about delivering unique value to your customers by being the only person who does what you do the way you do it.”
Denise Lee Yohn, Owner and Consulting Partner of Denise Lee Yohn, Inc.
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