July 21, 2009
“As designers, we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived. But a company like Braun can prove that a product that is no longer up to date can still be used. They can be very proud that nobody is throwing them away. I know a lot of people who have still got these products.”
Dieter Rams, Industrial Designer
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