Design Feast Series: Quotes

“Like the example of the toy robot that delights the child, Siri delights with simple competence. …So over time it will take on more tasks and will eventually help us in ways that we cannot yet conceive possible today. This is just like the introduction of the capacitive touch screen. Popularizing the touch screen has led to experiences with phones and tablets which we did not think possible four years ago.

But it takes time. Like any truly useful breakthrough, it takes a long time to mature. And also like any disruption, the potential of Siri is rooted in four principles:

Humble early goals which it accomplishes well

A large population of enthusiastic adopters who give it sustenance

Plenty of headroom in improvement giving it areas to grow into with positive feedback

A patient sponsor who makes a stable living

There’s no magic to it. In fact it’s banal. These are only the principles that every parent uses to raise a child.”

Horace Dediu, Founder and Author of blog Asymco