October 2, 2012
“I like making and continuing to nurture something. The thing that always threw me with client work was that I would propose a solution—sometimes based on experience or sometimes an educated guess—but it might not be the best solution. I made something, gave it to the client, and it became theirs—all the problems became theirs, too. Something about that felt disheartening to me and I often struggled with it. When you are your own client and are able to keep iterating, you can revise something based on the way it’s being used and the feedback you’re receiving. You can improve it and make it the best it can be for as many people as possible. There’s something really wonderful about that; that made me fall in love with design all over again.”
Jason Santa Maria, Designer, Author, Speaker
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