April 8, 2009
“Thinking wrong is really about challenging our conventions, processes and orthodoxies, especially during the idea-generation phase of design. I believe that the process of thinking wrong is an antidote to how our brains create synaptic connections, or heuristic biases, to efficiently function in the world and produce predictable, but expected results. It’s about generating a huge number of possibilities, before selecting or executing, and is based on the assumption that creativity, invention and innovation are good things. At Project M we use a variety of exercises to short circuit our biases and connect things that wouldn’t normally be connected. It doesn’t mean that the final project looks or feels ‘wrong.’”
John Bielenberg, Founder of Project M
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