April 30, 2009
“Ideas can come from anywhere and it starts from that idea. Then it’s about building a prototype. Can you build something that really illustrates what technology you’re going to use. How are you going to create innovation out of that? How are you going to capture the innovation and the attention of the users and really meet their needs? Taking that prototype, then building out a team around it and really productionizing it. Then it becomes the fun part of the fit-and-finish of the details: How does it look? Is each pixel just right and just so? Almost like producing a movie, making sure that the product walks out the door the way you want it, and also not doing that too much. Because a big part of our innovation process is iteration. Try something. Get a lot of feedback. Try something new. Really bird-walking along that path to what the user really wants by launching early and launching often.”
Marissa Mayer, V.P. of Search Product and User Experience at Google
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