March 7, 2009
“A client comes to you with a definition of the problem, or ideas about what they want to accomplish. Sometimes they have a sophisticated view of it, sometimes they don’t. I find myself frequently spending time with the client redefining the problem, backing up, going back to the beginning. Not infrequently the ‘problem’ turns out to be the ‘symptom.’ You have to sometimes move back, in order to move forward to really understand what the nature of the solution should be.”
Saul Bass, Graphic Designer, Filmmaker
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